White Papers.

SmartCommerce conducted its annual holiday insights survey to better understand and analyze holiday shopping trends for both gathering and gifting.

With the retail landscape rapidly evolving, we surveyed consumers on their current habits and preferences when it comes to shopping for groceries, personal/home care items, and alcoholic beverages.

We regularly assess the landscape of ecommerce and promotional trends to track changes in consumer shopping behaviors. There are usually some interesting insights that come out of the survey, and this year was no different!

SmartCommerce and Nextdoor joined forces on a white paper to bring you the top Holiday Shopping Trends of 2023 to help maximize your holiday marketing budget.

With online grocery sales projected to grow 20% from 2021 to 2022 and 75% of consumers now buying CPG products online, marketers must lean into new tactics to increase attention and purchase intent. 

Kerv recently released their 2022 Shoppable Insights Report, a deep-dive into consumer behavior surrounding interactive video ads and commerce.

It has been a challenging year amidst the pandemic for consumers, brands and brick-and-mortar retail as the pandemic surged.

The modern shopping experience is ever-evolving. Consumers are having groceries delivered to their doorsteps, discovering new products on social media, and using voice assistants to make purchases.