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Turn shopper demand into measurable retail action
Brand teams work hard to create demand. Media, social, influencers, CTV, retail media, email, recipes, and brand websites all play a role in getting shoppers interested.
But interest is only valuable if shoppers have a clear next step. Too often, high-intent engagement leads to generic pages, unavailable products, disconnected retailer experiences, or purchase paths that make shoppers start over.
SmartCommerce helps brands connect every digital touchpoint to the next best retail action, whether that means retailer choice, PDP traffic, direct-to-cart, where-to-buy, a product bundle, or a checkout-ready path.
The result: more demand captured, more retail performance measured, and more control over what happens after the click.
Built for how brand teams
actually drive demand
SmartCommerce gives brands one platform for making media, websites, and campaign experiences more actionable across retailers.
Make media commerce ready
Turn paid social, programmatic display, CTV, search, influencer content, retail media, QR codes, email, and SMS into clear paths to retailer action.
Commerce-enable your website
Add retailer options, Product Locator, Carousels, SmartButtons, and product-level purchase paths to your brand website without rebuilding the site from scratch.
Protect demand when availability shifts
Use real-time inventory technology and AI-powered SmartSubstitution to route shoppers toward relevant, in-stock options when products, sizes, packs, or local availability change.
Grow basket potential
Support curated bundles for recipes, routines, regimens, systems, kits, and multi-product campaigns, helping shoppers buy more of what belongs together.
Measure what happens next
Use MCP Analytics to see how products, retailers, channels, and campaigns perform, so your team can understand what shoppers engaged with, where they went, and what to optimize next.
Where SmartCommerce helps brands convert demand
Media campaigns
Make paid media and shoppable media campaigns more actionable with retailer choice, PDP routing, direct-to-cart, inventory-aware paths, and measurement.
Brand websites
Turn product pages, category pages, recipes, content hubs, and campaign landing pages into connected retail experiences.
Social and influencer
Give creators, posts, and social ads a clear path from discovery to retail action, without making shoppers search for the product later.
CTV and Digital Out of Home
Connect QR-driven engagement to purchase-ready paths, so high-attention moments can become measurable.
Email and SMS
Make promotional messages, product launches, reminders, and offers easier to act on with mobile-first retail paths.
Shoppable recipes and bundles
Turn inspiration into a transaction-ready experience, from hero products to curated multi-product bundles.
Built for real-world retail conditions
Retail performance changes fast. Products go out of stock. Retailer availability varies by region. Promotions shift. Assortments change. Shopper preferences differ by market.SmartCommerce is built for those conditions.
Inventory Awareness
Drive shoppers toward products they can actually buy. SmartCommerce uses real-time inventory technology across retailers and store locations to help surface relevant, in-stock options online and in-store.
SmartSubstitution
Protect conversion when availability shifts. When a promoted product is unavailable, AI-powered SmartSubstitution can route shoppers to an in-stock size, pack, or similar product from your brand, helping keep demand inside your portfolio.
Geo-Aware Routing
Adapt the path based on where each shopper is. SmartCommerce can account for location, language, currency, retailer availability, and market rules so shoppers see options that are relevant and actionable.
Retailer Ranking
Prioritize the retailers that matter most to your business while still giving shoppers relevant options.
Proven at scale
Built for enterprise volume, real-world retail conditions, and performance across the full purchase journey.
in value driven through the SmartCommerce network
products added to retailer carts
product and retailer data signals across hundreds of thousands of SKUs
Real brands. Real results.
Brands use SmartCommerce to make digital engagement more actionable and measurable across channels.
A partner from launch through scale
SmartCommerce works alongside your team to launch, measure, optimize, and adapt as retail conditions change. Whether you are running one campaign or building an always-on commerce strategy, we help keep shopper demand connected to the retailers, products, and outcomes that matter.