The 2025 Holiday Insights Report
Get the data you need to navigate the most disruptive holiday shopping season in years.
The comprehensive transformation of holiday commerce demands sophisticated consumer brand ecommerce strategy that addresses AI-driven discovery, generational shopping divides, and resilient spending patterns. This complete analysis provides actionable insights for brands seeking retailer conversion optimization and zero wasted ad spend across the entire customer journey.
From AI adoption revolutionizing gift discovery to generational differences in omnichannel digital commerce adoption, successful brands require multi-retailer shoppability solutions and dynamic PDP routing capabilities. The research reveals critical opportunities for companies implementing "Where-to-Buy" integration, stock-aware buy buttons, and add-to-cart automation to capture evolving consumer behaviors.
Category transformations, particularly in shoppable grocery commerce, highlight the importance of cross-channel conversion tracking and retail media ROI optimization. Brands leveraging Amazon advertising optimization, Walmart media campaigns, and Instacart checkout API integration can better navigate the complex landscape where economic anxiety coexists with maintained spending intentions.
Understanding these interconnected shifts enables more effective shoppable content marketing and UGC-powered commerce strategies. Companies utilizing conversion reporting dashboards, retailer click attribution, and ROAS optimization can capitalize on extended shopping timelines while addressing diverse generational preferences through AI-driven content personalization and embedded buy buttons that serve each demographic's distinct approach to holiday commerce.