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SmartCommerce API
Build your own retail-ready experience
Most commerce technology is built around a fixed experience: a button, a page, a template. The SmartCommerce API is built around a different idea: your experience, your design, powered by SmartCommerce retail intelligence.
The SmartCommerce API plugs into your own custom UI and gives your team access to real-time inventory, retailer availability, product data, and purchase path options across the SmartCommerce network. Shoppers see accurate, actionable information, and your experience can guide them to the next best retail action, whether that means a PDP, retailer choice, direct-to-cart, or a checkout-ready path.
SmartCommerce handles the behind-the-scenes complexity of retailer routing, inventory logic, and commerce connectivity, so you can focus on building the experience.
A real-time retail intelligence layer
Plug the API into whatever you’ve built, and your product experience can surface:
- Real-time availability across multiple retailers
- Direct-to-cart functionality for single products or bundles
- Retailer logos, stock status, cart URLs, and product detail page links
- In-stock vs. out-of-stock offer counts to guide navigation
- Local retailer and store availability based on shopper location
- Product data, pricing strings, and retailer options to support custom experiences
It does not replace your creative vision. It makes sure every interaction has a relevant retail path.
For brands:
Make every digital experience actionable
Your brand does a lot of work to get a shopper interested: campaigns, content, product pages, apps, and custom digital experiences. But interest can fade when shoppers have to search, compare, and figure out where to buy on their own.
Embed the SmartCommerce API into your own experience to activate retailer availability, pricing, product detail page links, and direct-to-cart functionality at the moment a shopper is ready to act. The result is less friction, stronger conversion potential, and better visibility into how shoppers move from engagement to retail action.
A few ways brands use it today:
Custom brand websites with embedded retailer availability
Campaign landing pages that guide shoppers to the right retailer path
Content-driven commerce experiences that support purchase without sacrificing editorial quality
Product discovery experiences powered by live inventory and retailer data
Integrated media environments where engagement leads to measurable retail action
For agencies and platforms:
Build commerce into the experiences you already create
Your clients want campaigns and digital experiences that do more than generate awareness. They want to know whether shoppers can act and what happened after they engaged.
The SmartCommerce API lets agencies, platforms, and technology teams build bespoke campaign integrations and custom UIs powered by real-time, multi-retailer data. For example, you can build an experience that highlights a product, checks local availability by zip code, shows where it is in stock, and gives the shopper a clear next step.
SmartCommerce works with 135+ media and reseller partners, including Meta, Google, and Pinterest, so you are building on infrastructure already used at scale.
What you can build with the SmartCommerce API
Product information
Use product family name, master product name, UPC, size, color, and other attributes to build dynamic product selectors, variant displays, and product discovery experiences.
Retailer data
Surface retailer names, logos, availability indicators, costs, and retailer options so shoppers know where they can act.
Real-time inventory and logistics
Show live stock status, localized pricing strings, and local store availability so the experience reflects what shoppers can actually buy.
Geographic data
Use zip-code-based local availability to show relevant retailer and store options based on where each shopper is.
Performance data
Use in-stock and out-of-stock offer counts to guide navigation, optimize the experience, and understand where availability may affect performance.
Proven at scale
The infrastructure is already there. The API just lets you tap into it from your own front end.
in value driven through the SmartCommerce network
products added to retailer carts
media and reseller partners
One API. Real retail action.
Whether you are a brand building on your own or an agency building for a client, the promise is the same: digital engagement that has somewhere relevant to go.
The SmartCommerce API is an omnichannel retail commerce API that connects web, mobile, campaign, content, and media experiences to accurate retailer data and actionable purchase paths. Always on, always current, and built for the way shoppers actually buy.