Our Story

SmartCommerce is in the business of making the complex simple. We believe in tackling the hard work it takes to turn complicated processes into something super-easy for our clients and consumers to use. 

Creating this magic takes a whole team, one with decades of experience in the CPG category.  Our CEO Jennifer Silverberg and the founding members were pioneers in the where-to-buy space. For years, they worked together at Channel Intelligence, one of the world’s leading commerce technology partners that was acquired by Google in 2013 (and still powers Google Shopping today).

What the team learned was that while the where-to-buy solutions worked really well for some categories, CPG brands were often left out in the cold. In 2016, SmartCommerce was born, and the team got to work developing technology that made it easier for shoppers to directly cart fast-moving consumer goods, creating more conversions for CPG brands. Being one of the first movers in the add-to-cart space, we were primed and ready when the pandemic hit, and CPG shopping behavior shifted more online. 

SmartCommerce has continued to grow since 2016.  In 2022, the company acquired Myxx and Basketful, expanding our contextual commerce capabilities with recipe solutions.