Connect the scan to a purchase path
Route shoppers from a digital screen to the experience that fits the campaign goal: retailer choice, PDP traffic, direct-to-cart, a product bundle, or a local where-to-buy path.
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Digital Out of Home (DOOH)
Turn real-world attention into retail action
Digital out-of-home advertising puts your brand in the moments shoppers move through every day: near stores, in transit, at venues, in malls, on street-level screens, and across digital signage in the physical world.
But attention fades fast when there is no clear next step. A shopper sees the ad, remembers the product, and then has to search later, choose a retailer, check availability, or rebuild the purchase path on their own.
SmartCommerce makes Digital Out of Home transaction-ready. With a QR code, shoppers can scan a digital screen and move directly into a relevant purchase path, whether the campaign needs retailer choice, PDP traffic, direct-to-cart, a product bundle, or a location-aware where-to-buy experience.
The result is Digital Out of Home that does more than build awareness. It gives shoppers a way to act in the moment and gives brands visibility into what happened after the scan.
Make every screen more actionable
SmartCommerce powers the commerce layer behind QR-enabled digital out-of-home campaigns, so real-world impressions can connect to measurable retail action.
Keep the moment alive
Out-of-home ads spark discovery, but the moment can disappear before the shopper buys. SmartCommerce helps close the gap between seeing the product and taking the next step.
Support near-store & in-store behavior
A QR code near a store, on a transit route, or in a high-intent venue can move shoppers into a cart, retailer page, or where-to-buy experience before the next shopping trip.
Measure more than impressions
See how locations, screens, products, retailers, and shopper actions perform, so DooH becomes part of your measurable commerce strategy, not just an awareness channel.
Built for digital out-of-home use cases
Billboards and street-level screens
Make digital billboards and street furniture actionable with QR codes that connect shoppers to relevant retail paths.
Transit and commuter media
Reach shoppers during daily routines and give them a simple way to save, shop, or act on product interest before the moment passes.
Near-store media
Connect screens near retail locations to where-to-buy paths, product availability, and retailer experiences that support the next shopping trip.
Venues and point-of-interest placements
Turn contextual placements in malls, campuses, gyms, airports, sports venues, offices, and other high-traffic locations into shoppable media moments.
In-store and aisle-adjacent screens
Support the final step in the purchase journey with QR-enabled screens that help shoppers find, compare, or add products while they are already in a buying mindset.
Why the cart still matters in DooH
According to SmartCommerce's 2025 Ecommerce Trends Report, many shoppers use the online cart as a planning tool, not just a checkout screen.
42%save items over time
16%pull up their cart as a shopping list once they are physically in-store
That makes Digital Out of Home especially powerful. A shopper may not buy the second they scan, but getting the product into a purchase-ready path keeps the brand present when they are ready to complete the trip.
Built for real-world retail conditions
Retail performance changes fast. Products go out of stock. Retailer availability varies by region. Promotions shift. Assortments change. Shopper preferences differ by market. SmartCommerce is built for those conditions.
Inventory Awareness
Drive DooH engagement toward products shoppers can actually buy. SmartCommerce uses real-time inventory technology across retailers and store locations to help surface relevant, in-stock options online and in-store.
SmartSubstitution
Protect conversion when availability shifts. When a promoted product is unavailable, AI-powered SmartSubstitution can route shoppers to an in-stock size, pack, or similar product from your brand, helping keep demand inside your portfolio.
Bundling
Turn one scan into a multi-product opportunity. SmartCommerce can support curated product sets that help grow basket potential without adding unnecessary friction.
Geo-Aware Routing
Adapt the path based on where each shopper is. SmartCommerce can account for location, language, currency, retailer availability, and market rules so shoppers see relevant, actionable options.
From seen to scanned to measurable
Traditional out-of-home can be hard to connect to action. SmartCommerce helps brands close that gap by turning QR-enabled digital screens into connected retail experiences. Every scan can lead somewhere useful, every placement can become more measurable, and every real-world impression can give shoppers a clearer next step.