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The SmartCommerce difference
Creating demand isn't the problem. Converting that demand is.
SmartCommerce connects shoppable media, brand websites, and campaign experiences to in-stock retailer purchase paths, so shoppers can act the moment interest is highest. Whether the goal is retailer choice, product discovery, add-to-cart, PDP traffic, or checkout-ready experiences, SmartCommerce helps brands move shoppers from intent to measurable retail action.
Across SmartLink, SmartSite, MCP Analytics, and Click2Cart technology, SmartCommerce helps brands connect demand to the next best retail action.
What makes us different is what happens around the click: inventory-aware routing, in-brand substitution when products sell out, multi-product experiences that grow baskets, and measurement that shows what worked across products, retailers, and channels.
Built for conversion, not just clicks
Inventory Awareness
Route shoppers toward products they can actually buy. SmartCommerce uses real-time inventory across retailers and store locations to help shoppers find relevant, in-stock options online and in-store.
SmartSubstitution
Protect conversion when availability changes. When a product is unavailable, AI-powered SmartSubstitution routes shoppers to an in-stock size, pack, or similar product from your brand, helping keep demand inside your portfolio instead of losing it to a competitor.
Bundling
Move more than one product at a time. SmartCommerce supports curated product sets for recipes, regimens, systems, and other multi-product experiences, helping brands increase basket size without adding shopper friction.
Geo-Aware Routing
Show shoppers options they can actually buy. SmartCommerce adapts retailer and store options based on location, language, and currency, so each shopper sees a relevant path to purchase where they are.
The risk is real. The recovery is measurable.
of campaign clicks typically hit a product that's out of stock at the retailer
of demand protected with AI-powered product substitutions
lift in conversion through bundled product experiences
More that sets us apart
Full-category visibility
SmartCommerce connects product, retailer, inventory, and campaign signals across the purchase journey, giving brands the digital retail data they need to see performance beyond a single link, retailer, or campaign. You understand what shoppers engaged with, where they went next, and how performance compares across your broader category.
Built-in A/B testing
Test retailer mixes, landing page variants, product paths, and creative strategies head to head, then scale what performs. SmartCommerce makes optimization part of the platform, not a separate manual process.
A premium brand experience
Every SmartCommerce experience is customizable to your look and feel, from buttons and retailer displays to landing pages and product experiences. The path to purchase feels like part of your brand, not a third-party add-on.
Easy launch, unlimited pricing
SmartLink and SmartSite are built to launch quickly with minimal setup. Flat, unlimited pricing means no added fees for more campaigns, products, retailers, users, or support.
Proven at scale
Built for enterprise volume, real-world retail conditions, and performance across the full purchase journey.
in value driven through the SmartCommerce network
products added to retailer carts
product and retailer signals across hundreds of thousands of SKUs
Extend it further
Optional add-ons that build on the core platform.
SmartCapture
Turn high-intent shopper engagement into CRM growth. SmartCapture collects opt-in email, phone, or name from SmartCommerce experiences and sends it straight to your CRM, helping you build first-party relationships from paid media, content, and brand-owned channels.
Promotions
Bring value into the purchase path. Through the Ibotta Performance Network, Shopper's Choice and Click2Cart Live experiences can surface cashback and digital coupons on retailer buttons, giving price-conscious shoppers another reason to act in the moment.