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Make every media touchpoint commerce ready
SmartLink turns any digital media touchpoint into a connected path to retail action. Whether the goal is product discovery, retailer choice, PDP traffic, add-to-cart, or a checkout-ready experience, SmartLink helps shoppers take the next step from the moment they engage.
Use SmartLink anywhere you can place a URL: paid media, programmatic, social commerce, influencer content, Connected TV, Digital Out of Home, email, SMS, QR codes, apps, and more. It is the technology that connects media to retail commerce, so engagement does not end at the click.
One solution. Multiple ways to deploy it.
SmartLink gives brands flexible ways to connect shoppable media to retailer action based on the channel, creative, product, and retailer strategy. Every SmartLink can be configured around the experience that makes the most sense for the campaign.
Click2Cart® Direct
Send shoppers from media directly into a retailer cart with a single product or multi-product bundle. Best for campaigns where the preferred retailer is known and the goal is the shortest possible path to purchase.
Shopper's Choice
Give shoppers a branded experience where they can choose from relevant retailers or products before taking action. Best for campaigns that support retailer choice, location differences, product discovery, or shopper preference.
Click2Cart Live
Bring dynamic, inventory-aware retailer options directly into supported ad units on any platform that allows dynamic HTML. Best for campaigns that need retailer options to stay close to live availability while keeping the purchase path inside the media experience.
Broadest platform support across every channel
Built for conversion, not just clicks
SmartLink does more than make media clickable. It helps brands route demand to the right retail action, protect conversion when inventory changes, and measure what happens after shoppers engage.
Inventory Awareness
Drive media traffic toward products shoppers can actually buy. SmartLink uses real-time inventory technology across retailers and store locations to help surface relevant, in-stock options online and in-store.
SmartSubstitution
Protect conversion when availability shifts. When a promoted product is unavailable, AI-powered SmartSubstitution can route shoppers to an in-stock size, pack, or similar product from your brand, helping keep demand inside your portfolio.
Bundling
Turn one media interaction into a multi-product opportunity. SmartLink can support curated product sets for recipes, routines, regimens, systems, and other bundles that help grow basket potential without adding unnecessary friction.
Geo-Aware Routing
Adapt the path based on where each shopper is. SmartLink can account for location, language, currency, retailer availability, and market rules so shoppers see options that are relevant and actionable.
The risk is real. The recovery is measurable.
of campaign clicks typically hit a product that's out of stock at the retailer
out-of-stock exposure once SmartSubstitution is on
lift in conversion through bundled product experiences
Ready to make your media work harder?
SmartLink helps brands connect demand from every media channel to the next best retail action, whether that means a PDP, retailer choice, direct-to-cart, or a multi-product purchase path.